Having a good screen recording tool is a necessity if you’re running an online business which requires you to make video tutorials, demos, etc.
If you’re using video marketing as a way to drive traffic to your web properties, you’ll probably need to make video tutorials showing people how to do certain tasks or maybe you wish to give them a sneak peek at what they’ll be getting when they buy a product.
These types of videos really help to build an audience and convert viewers into customers. The only way to show what you’re doing on screen will be to use a screen recording tool which can capture the screen clearly and has features that will allow you to edit the videos.
There are several screen recording software brands on the market… but NONE come close to Camtasia. In fact, most marketers will gladly say that Camtasia is the only screen recording tool they need.
Let’s see why people rave about this screen recording tool…
· Easy to use
We’ll be the first to admit that the interface can seem a bit overwhelming and intimidating. However, once you watch the tutorials provided (free), and go through the learning curve, you’ll discover that Camtasia is really easy to use.
· Fantastic editing capabilities
You’ll be able to edit the videos and import clips effortlessly. What’s interesting is that even if you splice a video and delete half of it, you can just extend it back if you wish to correct it.
No changes are irreversible. Which means you have full flexibility when it comes to editing your videos precisely to the second without having to hit the undo button over and over.
For the amount of features it has, you can control all of it from one interface. No switching between pages and so on. One clean interface that controls everything. It’s fantastic.
· High quality recording
The screen recording is almost flawless. There are no lags or ‘skipping screens’. If you’re using a good microphone, you’ll have excellent sound quality. You can use a webcam with your screen recording if you wish to appear on screen.
Camtasia will let you record both the screen and yourself talking. Later on, you can add the video of yourself to the corner of the screen recording, during editing.
· Wide range of features
One cannot mention Camtasia without praising its features. Not only does it record the screen, but you’ll be able to add cursor effect, slide in text, annotations, transitions, callouts, and several other visual effects that will really make your videos engaging.
Most other screen recording tools do not have such a wide range of features which hampers your ability to create awesome videos that grab the audience’s attention.
· 1 month free trial
Techsmith is so confident in their software that they’ll let you test it out for 1 month absolutely free. You’ll be able to get the hang of using the software and make several videos with it.
Once you use Camtasia, you’ll never look back. It’s that good.
· Export in multiple formats
You’ll be able to export your video as a local file in MP4 format with a variety of resolutions. You’ll even be able to share it to your YouTube account, etc. It’s very convenient.
· Excellent support
Besides the tutorials which will make you competent at using the software, there’s also a support desk that you can reach out to – if you have problems using Camtasia.
The support staff are knowledgeable, responsive and polite. This is a reputable brand that knows how to please its customers.
· One-time payment
You pay once and you can use Camtasia forever. There are no recurring payments for this software.
The biggest con most marketers will find with Camtasia is its pricing which is currently at $249.99. If you’re on a tight budget, this is a significant investment.
However, you’ll use it all the time to make videos and when your video marketing efforts are yielding sales and commissions, you can bet that Camtasia will pay for itself. This is a must-have tool… even if it means saving up for it.
Besides the pricing, Camtasia has an upgrade once every couple of years. You’ll have to pay for each upgrade. That may seem a bit unfair, but that’s the way it is.
No software is perfect… and occasionally, Camtasia crashes too. So, it’s best to save your work intermittently. This is not something to worry about because it doesn’t happen all the time.
Should You Get It?
Yes. As mentioned earlier, Camtasia is a very versatile screen recording tool which will be of use for most types of online marketing.
Once you get it and start using it, you’ll wonder how you got by so long without it. Even if you’re reluctant to plonk down the money for the tool, the least you can do is make use of the free 1-month trial.
You’ll be amazed at what a powerful screen recording software it is… and you’ll definitely want it in your marketing arsenal.